Finding “good” cases:

• Check the best seller lists
• Ask colleagues – local and elsewhere – for suggestions
• Ask Ivey Publishing – they will work to locate possibilities
• Read teaching notes: Can you see yourself making

Choosing the “right” case:

• Positioning in a course outline
• Discovery vs. Application vs. Reinforcement
• Linking cases to previous and subsequent sessions/courses
• Determining complexity, length, interest level, preparation time

Potential issues to be aware of:

• Students cannot handle analytical work needed to make a decision
• Students cannot connect theory to main case issues
• Students cannot sort through the information in case
• Students find case vague; cannot identify main issues
• Students find case irrelevant or boring
• Students find case unnecessarily long
• Students find too much missing information
• Students are put off by poor writing