Academic Resources

Case Research

Case Research

Finding “good” cases:

  • Check the best seller lists
  • Ask colleagues – local and elsewhere – for suggestions
  • Ask Ivey Publishing – they will work to locate possibilities
  • Read teaching notes: Can you see yourself making

Choosing the “right” case:

  • Positioning in a course outline
  • Discovery vs. Application vs. Reinforcement
  • Linking cases to previous and subsequent sessions/courses
  • Determining complexity, length, interest level, preparation time

Potential issues to be aware of:

  • Students cannot handle analytical work needed to make a decision
  • Students cannot connect theory to main case issues
  • Students cannot sort through the information in case
  • Students find case vague; cannot identify main issues
  • Students find case irrelevant or boring
  • Students find case unnecessarily long
  • Students find too much missing information
  • Students are put off by poor writing

Linking the case to educational objectives

Case Repository

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